As prepping becomes more mainstream, thanks in part to our current pandemic situation, we see more and more people getting into the concept of preparing themselves for the apocalypse.
This $500 “emergency bag” contains everything from grapefruit face cleanser, Kardashian-endorsed Kusmi Tea, and cilantro conditioner to a seven-dollar bar of chocolate.
But the fact remains: prepping is catching on. According to InsideHook, a current $75B industry is expected to reach $423B by 2025. If we make it that far, of course.
The already-successful entrepreneur turned his vision from the world of celebrity public relations to focus on a new brand of emergency preparedness gear simply named “JUDY.”
But perhaps the most impressive part of JUDY’s high-end bug-out bags is not the more practical contents, but the fact that CEO Huck donates one bag to a needy family for every one bag that is sold.
This benevolence is catching on as others are realizing the importance of charity beyond what we’ve been used to providing for low income families thus far. Everyone needs a chance at survival.
According to Willis, the focus of preparedness has been lost in recent years and she believes it’s time to get back to the old way of thinking within communities, “meaning that we share what we have.”